About Us

Once upon a time, in a world that was always in a rush, children were told they had to learn faster, smarter, and earlier. The pressure to grow up quickly was constant, and kids were handed toys designed not for fun, but for education—to teach them this, to teach them that. These toys were meant to accelerate their learning, but somewhere along the way, the true essence of childhood was lost: the magic of play :
At PepPlay, we knew there had to be a different way—a way that valued the process over the outcome, fun over forced learning. We believe that play should come before anything else, because when kids are given the freedom to explore, learning happens naturally.

And so, PepPlay was born:
We created PepPlay to offer children the freedom to go on adventures, get their hands messy, dream up new worlds, and learn through play. Because we know that the best learning doesn’t come from rigid lessons—it comes from having fun and engaging with the world in your own way, at your own pace.Just like when children pretend to be superheroes or princess, when they craft their own play partners, when they build or topple the towers or paint outside the lines, they are developing critical skills like creativity, problem-solving, and self-confidence—all while enjoying themselves.

Play Everyday. Let kids explore, create, and discover the world through play. Because when they do, the lessons they learn will stay with them far longer than any test or worksheet could.

Minali and Bhavya, the founders of PepPlay, are parents with a shared vision of creating toys that combine creativity, fun, and educational value. Minali, with over a decade of experience in IT and a strong creative background, has always been passionate about creating something meaningful. Bhavya, with his extensive expertise in manufacturing, exports, and product development, brings a keen understanding of quality control, production processes, and international standards. Together, they saw a significant gap in the market for toys that didn’t just entertain, but also fostered imagination, cognitive growth, and independent play.

In 2020, they decided to channel their expertise into building PepPlay. Their goal was simple yet ambitious: to create thoughtfully designed toys that promote creative exploration while subtly encouraging learning. With a focus on sustainability, safety, and high-quality materials, PepPlay aims to offer screen-free toys that meet the highest international standards.The PepPlay journey also benefits from the support of their parent company, which has been a leader in manufacturing for over 30 years. This extensive experience in the manufacturing sector ensures that PepPlay toys are crafted with precision, tested rigorously for safety, and produced with sustainable practices. From the drawing board to production, PepPlay’s team works tirelessly to deliver world-class, innovative toys that are proudly made in India and designed to inspire children across the globe.

At PepPlay, we’re proud to design and manufacture our toys in India. Our 5000-square-meter facility blends cutting-edge technology with sustainable practices, ensuring every toy is safe, durable, and eco-friendly.

We prioritize quality, using premium materials and adhering to strict international safety standards. Each toy undergoes rigorous testing to ensure it meets the highest safety and durability benchmarks, providing parents with peace of mind.

While our roots are in India, PepPlay is designed for children worldwide. Our commitment to innovation, sustainability, and creativity ensures that every PepPlay product inspires children, no matter where they are.